"Stephen Covey´s world famous book 'The Seven Habits of Highly Effective People' is a masterpiece.
"In this clip Covey explains how the emphasis of human behavior has shifted in the past 80 or so years from a character-based, principle-driven ethic to a personality-based ethic.
"A character-based ethic focuses on integrity, fidelity, courage, compassion, contribution, responsibility, and justice.
"A personality-based ethic concentrates on techniques, like how to look good or how to create a good image.
"Although some personality techniques are valid, if you don't possess, as a base, the character ethic you will not have the power to create enduring effectiveness."
One of the reasons so many people love Dr. Covey is that he taught powerful principles that allow us to change and improve our lives!